Static sites revisited

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I’ve been thinking a lot about static site generators lately. We use Jekyll at 18f, a generator platform I had previously only used in the context of
Octopress and very briefly and fleetingly at CFPB. My past life as a
WordPress developer effectively ended in September when I began shifting careers a bit to go back to my pervious role of hybrid communications-web developer, and begin a new adventure building a full website without a CMS, without a database.

The most challenging part of this has been thinking about data and content first. In my experience developing on WordPress a request to put something new into the website usually involved one of two things: adding more custom fields and relying on the intentionally lackluster UI to accomplish that, or creating a new menu on a wp-admin screen. If you’re going the latter route you have to think about form validation, design, and what the appropriate method for saving might be just when building the menu. Displaying the saved content to the user requires a whole other step of ensuring you have the right information coming
out of the database.

Jekyll (which I’m using as a stand-in for any static site generator) simplifies that whole system by abstracting away the UI altogether. Let’s use guest authors as an example. Here’s the problem: you have an author on a blog post who is not a regular contributor and maybe they’ll never write a post again. In WordPress I’ve seen this problem solved two ways:

  1. Create a new user in your system, give them a minimal role, and assign post authorship ex post facto
  2. Create a custom field called, e.g., guest-autho and use template logic to replace the name in the byline

Both of these have problems. In the first, you’re adding users with no relationship to the rest of the site. In the second, you’re adding extra data
to a post, and confusing data at that. Either way, the semantic representation of the post in the database is messy.

How to approach this in Jekyll? The easiest way is to just use the author’s name in the author field of the post front matter. But this solution is not
without it’s problems either. On the 18F site we keep all our team members in a long YAML file inside the _data directory and we reference post authorship out of that file and wrote a little Jekyll plugin to fill in their full name and (maybe someday in the future) extra information about the author. If we have guest authors we have to break that pattern or write logic into either the template or the plugin to address it.

In this example, both WordPress and Jekyll fail to give you a perfect
solution. On the one hand, WordPress (and most CMSs) give you that “about the author” information out of the box, especially if you go with option 1. But in exchange you get a new problem Jekyll’s minimalist, database-free paradigm seems to answer: authors needn’t relate to any part of the system except the posts they author.

I’m not sure which is best. I loved hacking away at WordPress even when it drove me mad. It gives you 90% of what you need out of the box, and querying a database is convenient, especially if you’re site is really complex. By not having a database, Jekyll forces you think broadly about what data you really need for a post and for your site because everything is built before a user loads their first webpage. As we’ve scaled 18f.gsa.gov
from basically a blog to a more functional site, these questions haven’t held us back as much as they have forced us to think differently about the problem.

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